Election surveys are vital to better design the electoral campaigns. We aim to help our clients attain optimum results in the election and provide all the necessary support that is required to clinch victory for the party/candidate during the election.
This includes projects dealing with pre-election surveys and opinion polls. Surveys are conducted by our team, which covers all the touch-points of an election. We designate proportional weightage to qualitative and quantitative research methods while conducting election survey. Qualitative research provides data beyond statistical measures and percentages, and focuses on acquiring a more in-depth understanding of one’s opinion on a given subject or issue while Quantitative Survey research helps to confirm theories based on personal anecdotes, observations, and hunches, and adds objective, empirical evidence to what can otherwise be subjective conclusions and reveals important insights in a scientific and projectionable context, thus helping us to achieve maximum accuracy for our analysis and predictions. To ensure that the results of our polling and research activities are as scientific and accurate as possible, our methods use representative samples. At the same time, Chintan group appreciates the importance of complying with applicable laws and regulatory requirements. Our polling policy reflects these dual considerations. We strive to ensure the scientific accuracy of our polling methods while, at the same time, complying with applicable laws, including requirements under the Representation of People Act, 1951 and the guidelines of the Election Commission of India. Thus, the accuracy of our election surveys essentially helps the clients to plan their election campaigns better and understand the electoral behavior in the present.We aim to help our clients, be it a party or a candidate, attain optimum results in the election and provide all the necessary analytical support to ensure victory in the election.