We at Chintan Group believe that social research has a crucial role to play in guiding social planning. Adequate social planning depends for its success on a systematic knowledge above the social resources and liabilities, of the people and their culture; of their similarities and differences, of organizations and operative controls, of their needs, hopes, aspirations and problems It is obvious that social research has direct implications for social welfare. By virtue of the deeper understanding of the casual nexus underlying various social ‘maladies’, social research provides a secure basis for effective remedial measure.
Social research, by affording first-hand knowledge about working of society and its institutions, gives us a greater power of control over the social phenomena and action. Thus, social research may be visualized as having practical implications for formal and informal types of leadership, patterns on influence and reform in different spheres of society. We use different for our research. Our social research on different topics and demographics can help corporations in designing advertisement strategies, Politicians in planning electoral campaigns and would also help the general population to better understand recent trends subjects, because, when social science research findings become a part of public knowledge, a general awareness about the situations and challenges increases.